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The spring of 1985, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, start the ball moving, at the same time, the engine came harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. athletes fail 1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand - Nike, Adidas dominate even more than in the sports field position. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! but fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eu new jordans shoes for sale gene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards ?W. Knight decided to go to Japan after graduation to look for an opportunity in Japan's Fair, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. 1968 years after Bowerman restructuring Cortez shoes had become buy cheap jordans online Tiger sports shoes most popular products, while Knight lay a solid financial foundation for the company's development. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people have asked: "? Who is the Nike" but in the game, Knight small a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase Cheap foamposites for sale market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attract cheap jordans ing thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept. against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built " iron triangle ", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim p air jordan 11 space jam for sale ants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! And that countless people familiar "justdoit", the hero of the first "Justdoit" advertising is sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the anti-black background white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. 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(responsible editor: Locke)Although Nike Basketball has not yet officially released the Nike Air Max Hyperposite 2, but under the Anthony Davis, Bosh and others had in the race wearing the shoes. While in the United States during last year's World Championships Men's basketball training camp Pelican star Anthony · Davies's feet Deep Burgundy version of the Nike Air Zoom Hyperposite 2 to the people left a deep impression. 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Puma recently introduced a new color of the RS100 "Animal" shoes, inspired by animal pattern, using high-quality leather and faux fur to create, using a variety of bold colors of red, orange and so on to match zebra, on the whole quite eye-catching. At present, the shoes have been on sale in Extra Butter official website, interested friends may wish to reference. Related newsBeijing 22 bags quality inspection unqualified GUCCI and LV and other big black board recently, Beijing city Industrial and Commercial Bureau on the Beijing market sales of luggage goods quality sampling, sampling unqualified bags 22... This afternoon, BELLE officially delisted 2 10000 stores today (July 27th) decide on what path to follow at 16 in the afternoon, the former "shoe king" BELLE International Exchange formally revoked the listing status in Hongkong. Hundred... Dust settles! BELLE privatized, but 2% of the opposition passed! Today (July 17th), BELLE (01880) the court held meeting and special meeting of shareholders on the privatization program in Jinjiang for 30 years... The day: remember, de Erhui xdlong, Kim Levin over the past 30 years, Jinjiang from the southeast coast of Fujian fishing village into "Chinese shoes", the birth of hundreds of sporting goods... Vietnam footwear exports $8 billion 800 million an increase of 18.4% according to the Vietnam Bureau of statistics statistics 2015 September last year, Vietnam exports a total amount of about $14 billion 200 million, a decrease of 1.9 compared to August... Dongguan shoe factory thousands of employees strike official intervention on the 5 day, Guangdong Dongguan largest shoe factory - Windsor shoe factory for thousands of people questioned in the temporary industry standard for more than 10 years... Hot content: Guangdong ICP license No. 06094508 Network Name: Asia Footwear Chinese Asia Footwear. China network domain name: Station QQ:83331021 online MSN:afnhk@live.cn Copyright 2006-2011, www.afnhk.com, All, Rights, Reserved, copyright, all Asian footwear information network Email: afnhk@126.comYesterday we exposed the local feature Air 11 Wool Jordan, today finally released the complete network spy for the money. This kind of shoes made by suspected grey wool materials, at the same time by pressing Jumpman with collar position in the shoe, midsole and outsole made of white rubber, and $$400 price also reflects the extraordinary quality. A copy of the 920fda58gw1f89043774gj20ku0ghgnv.Jpg (262.57 KB, download number: 3) download Air Jordan 11 Wool complete exposure 2016-9-28 09:59 Air Jordan upload 11, Wool, aj11, Tony to delete this topic by the wool 2016-9-29 09:19 reply 00& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News] Reebok brand in the late 1980s and early 1990s "golden age" thing of the past. In 2006, Adidas bought the company, and also replaced the Reebok NBA sponsor status. In 2010, Nike and Reebok took the franchise shirts Football League. The year's most important spokesmen Reebok NBA star Shaquille? O'Neal, now just "all-star" a social media (2011, O'Neal announced his retirement on Twitter). However, deep snow blocked headquartered in South Boston Reebok spectacular, there is a priceless treasure - inflatable sneakers. The sophisticated technology, including strict legal work, so other sports brands - including Nike, are not fully cracked. Reebok sold their first pair of inflatable sports shoes, already it is a matter 26 years ago. Today, it is again an inflatable sneakers Pump as the strategic basis for reversing the long-term weakness in performance. March 4 morning, Reebok introduced a new running shoes, running shoes, this has a seamless mesh upper and thin soles, and other products on the market does not look bad. The difference is, Reebok said inflatable cushion which uses a new technology, production costs lower than the original Pump shoes. This seems again Reebok signed a NBA star, like - but this "star" Some of the older Bale. An example is, just ask a 35-40 year-old American male how to evaluate the Reebok Pump, you are likely to hear such feedback, "They are just available when I was 12 years old, then I think it is the coolest thing in the world, even the Air Jordon also compare Pump. " Jordan Geller is a professional collector, he owns a company called ShoeZeum exhibition hall in Las Vegas, featuring a wide range of coveted sneakers. He said: "This is the only time a complete victory, Nike, Reebok." product innovation, corporate strategy and popular culture have contributed significantly to the popularity of Pump. At the time, with a cushion to protect the foot and ankle is a revolutionary technology that can rival car's airbag. And Paul Litchfield Pump sneakers original project manager, vice president of advanced concepts Reebok introduced the idea borrowed boots and inflatable splint design. Cushion is in Massachusetts Chicopee City, a medical equipment factory. "At that time the heyday of basketball, so we can focus on the development of products to further meet the needs of the athletes." Litchfield said, "We already have a fixed band, adapt to various gadgets systems and hinges, etc., but the idea is ranked in the air the first place. " discovered this opportunity, the Reebok for its new product developed a $ 170 "high price", was almost twice the price of other basketball shoes. However, high prices still brought sales growth. Geller believes that this idea has brought a new progress, rather than a temporary gimmick. At that time, since Michael? Jordan's active, basketball is still in the peak. 1988, Jordan won his first NBA Most Valuable Player award, and the second time in the slam dunk contest won the first prize. But three years later, Reebok signings Di? Brown defeated Jordan in the dunk contest. Brown dunk before each of their shoes are inflated, triggering a frenzied consumer audience. "The players very much welcome this idea," Litchfield said, "The market activity was very intense, every win is significant, especially in victory." within 18 months after the advent of the Reebok Pump sold 4 million pairs of shoes, a record $ 500 million in sales frenzy. At the time, the company's total annual revenues of less than $ 3 billion. Soon, Reebok began to replicate this successful model, the air applied to other sports shoes, including golf, baseball and tennis. However, this did not stop the expansion of Nike. In 1990, when Michael Jordan and the Chicago Bulls begin their three-peat dynasty, Nike in income beyond the Reebok. Soon after, Nike also launched inflatable shoes. At this time, Reebok shift the development focus from the ball games. They acquired a seemingly hopeless companies, including casual shoes brand Rockport and shipbuilding enterprise Boston Whaler. In 1991, when he was chief financial officer of Reebok Paul Duncan said the company's focus is not to beat Nike. "We do not consider myself a sports shoe company." Duncan said, "We are the market company, our brand." Nike easily win the market, when the 2006 Reebok was acquired by Adidas, Nike reached once rival six times. Geller said: "Reebok did not catch up to them have not signed endorsement star, never again produce cool shoes.." However, Pump never disappeared, but on the pitch, they are gradually being lighter and more fashionable shoes replaced. Today, most inflatable Reebok shoes are imitation of the old styles of decades ago. Reebok remained almost twenty years ago, and the size of hard forward, despite their ambitions even more boring. They will re-positioning themselves as a fitness shoe brand, and locked with cross-country race Spartan Race, CrossFit aerobics and kickboxing martial arts competition UFC cooperation. March 4 available means Reebok running shoes cushion began to apply these new sports. This also means that a range of similar products coming to meet with consumers, especially the sole regulator having an inflatable air cushion sneakers. Litchfield viewed this intelligent, adjustable soles will become the darling of the sports shoes sought after by the market. "So we have made some improvements." He said mysteriously. These fine-tuning may give Reebok opportunity to reproduce the 1989 consumption boom again. Despite heavy snow in Massachusetts, Litchfield put this new technology hype, Reebok's marketing team still had to consider: Pump it again really Deus Ex (Chinese shoes Network - the most authoritative and most professional shoe? . News Media Partner: Long faction Men & nbsp; true Australian Kangaroo leather)


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